Roaring Cow

Amul, a popular Indian milk brand wants to capture a new target audience and was looking for a rebrand. ”Roaring Cow” aims to tap into the rebellious spirit of the youth and position flavoured milk as the new social drink. For this, the tone of voice that GenZ would relate to was developed using the internet slangs & stickers. A more youthful and grunge vibe was added to the rebrand to make it relatable.